Lime Crime is a cosmetic company founded in New York City, New York by Doe Deere. They are now headquartered in Los Angeles, California. For those readers unfamiliar with Deere and her company, don’t get worry lines. Here is a bit of background on the subjects in question.
Doe Deere, legally known as Xenia Vorotova, is not only the founder of Lime Crime but also the CEO and the owner of the makeup company. She is a native of Russia but she grew up in New York City, New York. She started the company because she could not find makeup products that were quite colorful enough to go with the custom line of clothing she was marketing on Ebay.
The official Lime Crime company launch occurred in October of 2008. It began with several different brushes, eyeshadows, glitters and a primer. Doe followed these up with her distinct and unusual Unicorn Lipsticks the following year.
The company states that their original Velvetines line of lipstick, which they first put on the market in 2012, was what ignited the entire liquid to matte lipstick movement present today. Lime Crime products have always been cruelty free. Much of their product line has also been vegan since the company began in 2008.
Doe, a significant, sometimes celebrity-like figure in her field, supervises all product development and is said to be very sensitive to her customer base. In 2012 she oversaw the reformulation of the remainder of her product line in order to conform with vegan requirements.
The Lime Crime cosmetics product line can now be found in retail outlets across the globe in countries such as the U.S., the U.K., Australia, Indonesia, Mexico, New Zealand, Poland, Russia and Thailand. Lime Crime products are also available online through the official company website and many other internet retailers. Check out their tips on Tumblr for great looks, or follow them on Instagram @LimeCrimeMakeup.