In an interview with Galore Magazine, “Unicorn Queen” Doe Deere shares with us her inspiration, some of the difficulties and doubt she has faced while shifting cosmetic sales from department store counters to an online storefront and the joy she finds in keeping her “Unicorn” followers happy. Mrs. Deere hopes to give guys and gals alike a means to express themselves artistically through her cosmetic company, Lime Crime. Lime Crime was founded in 2008 by this spunky lady to fill a need for more vibrant cosmetics to match her funky and vibrant clothing line sold on eBay. The interview with Galore can be found here: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/.
Doe Deere is illuminating, both metaphorically and literally speaking. An inspiration to women around the globe, her entrepreneurial spirit shines bright along with the color palette displayed proudly on her face and in her hair. Mrs. Deere tries all of her products herself before making them available for sale to the public. If it doesn’t feel right, she works alongside the chemist developing the product until it is perfect for her customers. All Lime Crime cosmetics are now certified cruelty-free and vegan-friendly. Above all, Mrs. Deere aims for her products to be fun and freeing. She encourages experimentation and acceptance and vows to help other aspiring entrepreneurs on their own journeys as well. She believes that positive reinforcement and respect for others are key to business growth and maintaining a positive work atmosphere.
Fearless and inspirational, Mrs. Deere has turned doubts about online cosmetic sales into a new way to display lip colors in an online storefront. She introduced the “on-lip” lipstick swatch which allows shoppers to see a lip color applied to lips as opposed to smeared on a piece of paper. Now this method is more common in cosmetic ecommerce than the outdated picture of a smear or crumbles.
Lime Crime cosmetics have provided a medium for customers to reinvent themselves time and again. The wild color palette provides a means of self-expression for many. What is the one thing Mrs. Deere wishes to see in the near future? Shoes to match the vivid colors of her clothes and makeup! Calling all aspiring entrepreneurs!
Learn more @doedeere