Jay-Z is one of the world’s best-known hip-hop artists with a series of platinum rated albums to his name. In 2017, the “4:44” album created by Jay-Z went platinum prior to its release in one of the most amazing pieces of marketing ever pulled off in the entertainment industry. The executive who made the business moves allowing the album to go platinum before actually being released is Desiree Perez, one of the most feared negotiators and business brains in the industry.
Desiree Perez has been a major part of the business life of Jay-Z for more than 20 years and counts many of the artists at Roc Nation among her friends and business partners. After launching the Tidal music streaming service, Jay-Z and Desiree Perez set out to find a partner to help fund and develop the brand in a positive way before Perez settled on the telecom giant, Sprint as the perfect partner. As part of the $200 million deal signed with Sprint, Desiree Perez negotiated the prerelease of the “4:44” album on the Sprint network to provide enough downloads to push the album to platinum status before it was even released. To know more about her click here.
The innovative nature of the work of Desiree Perez has seen a series of business deals signed which have changed the face of the music and entertainment industry as a whole. Not only has the Live nation deal given Roc Nation more than $300 million in funding but individual artists at the label have benefited from the negotiating style of Desiree Perez; perhaps the closest relationship formed by Desiree Perez is with Rihanna who saw a $20 million deal signed with Samsung to sponsor her world tour and increase the profitability of her career.
Their LinkedIn Profile: https://www.linkedin.com/in/desiree-perez-0009a413a/