EOS Lip Balms have transitioned into a staple of nearly every woman’s handbag and night stand. EOS, which stands for Evolution of Smooth, first came out nearly a decade ago. The gorgeous, brightly colored spheres came out as disruptors of the lip balm industry during a time when lip balm was all tubular, mostly tasted like medicine and could typically be found in the pockets of Dads everywhere. These little, colorful orbs started being seen pulled out of purses of famous people like Kim Kardashian and Miley Cyrus and were being reviewed by some of the top beauty bloggers and Instagram celebrities (mapleholistics.com). It wasn’t long before EOS spheres were in the checkout aisles of every Target checkout line in America.
EOS smartly utilizes a product placement marketing campaign to continue ensuring that the little EOS spheres are THE go-to lip balm of millennials everywhere. They can be seen used by some of the most famous people in the world in music videos, television shows and even as additional placements in commercials for other brands. This incredibly product placement style of marketing has garnered EOS a place in women’s hearts; the product has truly become a staple that women have a true affinity with.
EOS is known to rarely change up its product design and the company is also incredibly choosy about putting out products. If the team at EOS don’t absolutely love a flavor, they simply won’t release it. Many times, a new EOS release will consist of just 2-3 new flavors. However, EOS recently released an amazing new product: the EOS Crystal. For the first time ever, the EOS lip balm will contain no wax and is completely crystal clear. There are just two flavors: Hibiscus Peach and Vanilla Orchid and each is completely vegan-friendly and also contains the slightest of slant, giving users a higher ease of application.