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Lori Senecal is a graduate of MC Gill University. She holds a degree in commerce majoring in Finance and marketing. She joined Seneca CP& B in the year 2015 where her impact was instantly felt. She proved to be bringing a balance in the whole organization structure. Her short tenure in the industry has resulted in the expansion and the growth of the significant branches across the region. Her capabilities to lead many organizations have made him coordinate and manage more than ten offices globally.

The wealth experience and determination of Lori have resulted in Lori entrepreneurial ability being recognized globally. She has been so instrumental in the CP+B where his fame has been felt wide, and farther success and creativity have made her gain recognition where in the year 2017 she was listed among the top in the technology, media, and marketing. Her contribution in the CP&B Company has made her be awarded AWNY award as a game changer in innovation and leadership.

She attributes her success to the large co-operates when has served. Lori has worked for the New York Office of McCann where she was the president a position she got rewarded out of her tremendous efforts in the in serving the organization. Before the promotion, she helped the club in the capacity of global chief innovation. Lori has also worked for KBS as the CEO and chairman. It’s during her stewardship that the organization experienced a growth of it from a 250 persons firm to over 900 employees. Also under her leadership, the firm was recognized as the best employer in the New York City.

Despite the fact that Lori Senecal massive success. It is unbelievable that this year will mark the need for her successful career. Lori expected to step down her role in the firm. It comes to a shock to the firm’s fraternity given her tremendous efforts in propelling it forward. Some people believe that the business is likely to have a void that may prove so expensive to get filled. According to Chuck Porter Seneca is an essential figure in the organization. Losing her could prove valuable. He describes her as an Iron lady and a super employee to the firm. He notes that the group will miss her strength and management of the organization. He states that he will find it hard to get a replacement for her. Follow her on Twitter

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Leading the way with her ground-breaking approach to advertising for more than a decade, Lori Senecal is known for her leadership and strong emphasis on talent.

She has developed strategic partnerships, started inventive and novel business groups and sponsored global agency growth.

Senecal shared how she got her start in the advertising business in an article found at She said her inspiration was brought about by her days in high school as a gymnastics coach where she learned to put goals in place.

The experience also helped her build leadership qualities as the minute she became a leader it was then difficult to be a follower.

According to Senecal coaches go all out to do their best and to generate a sense of compassion, both of which are crucial in the advertising industry.

In a report by NY Times, she also credited her years as a coach during times she doubted whether or not she would succeed as she was able to give attention to how a plan would work rather than whether it would work.

Senecal shared that by knowing both the internal and external aspects about a new business before they become a client is one marketing strategy that works well for her.

She also drew attention to the progress advertising and marketing technology has achieved and how the Internet continues to revolutionize what’s ahead for the industry.

According to Senecal securing a client or two that have something valuable to advertise is the initial step in becoming profitable as well as having a belief in the power of creativity.

In her current position as Global Chief Executive Officer at CP+B (Crispin Porter + Bogusky), Senecal manages the company’s global growth, development and expansion.

During her career Senecal held the position of Global Chairman and CEO of Kirshenbaum Bond Senecal & Partners (KBS) and President and CEO at MDC Partners. She also served as Chairman, President and Chief Executive President of McCann-Erickson Worldwide’s New York office.

Senecal was recognized as one of Advertising Age’s Women To Watch in 2014 as well as an Agency Executive to Watch in 2016. To know more visit her LinkedIn account.

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