When you think of cosmetics you think of colors that will compliment your natural tones. Concealers, foundation, and soft lip colors that are made to make people think you aren’t wearing anything at all. That has always been what moms have taught their daughters since make up made its way onto the scene so many years ago. But Doe Deere is challenging that theory and doing so quite beautifully if I say so myself.
Doe Deere is the CEO and founder of a little cosmetics company called Lime Crime. Dare to dream yourself in color should be her tag line. Doe has successfully brought the bright blues, groovy greens, vivacious violets, and out of this world oranges to life. Doe doesn’t believe in wearing make up to look natural. If you’re going to wear make-up you might as well have fun with it.
Doe was born in Russia but ended up being raised in New York. She opened an E-bay store in 2004, that’s also when she inadvertently came up with the brand of Lime Crime. Doe has a refreshing entrepreneurial spirit, having tried a number of endeavors over the years. One of which, probably her most successful before Lime Crime, was starting the band Sky Salt. The band never really gained traction in the music industry, but without it Doe would not have met her husband Mark, who is now her Lime Crime partner and president as well as her best friend. That’s a success that beats out all others in my book.
The self-proclaimed animal lover gives back regularly to no-kill shelters for cats and dogs by donating monetarily. But she’s not just some big shot with a checkbook she really does walk the walk by having a couple of rescues of her own.
Recently named Top Inspirational Female Entrepreneur by Self-Made magazine, Doe has reached a level of success that most women business owners only dream of. By focusing strictly on selling her products online and coming up with the “on-lip” swatches she has opened the eyes of her fellow cosmeticians and has quickly made these practices a norm throughout the beauty industry.
Her approach to beauty and fashion is invigorating. She is a fashion faux-pau but in good way. Doe doesn’t follow the traditional color and pattern schemes that the fashion world has claimed “the right way” to dress. She prefers the fun and flirty, the bright and bold, the mystical and marvelous designs that your average woman would fear to attempt. Not only does she attempt them but she brings to life those quirky fashions with her bright colored make-up and hair.
Doe Deere is an inspiration to women and young girls everywhere. Not only with exhilarating style and confidence, but also her ambitious never-give-up attitude in business. She has done what is necessary to remain true to herself all while making her business prosper. Doe has empowered us all to do and wear what makes us feel good and that’s just good business!