Category Archives: Beauty

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When you think of cosmetics you think of colors that will compliment your natural tones. Concealers, foundation, and soft lip colors that are made to make people think you aren’t wearing anything at all. That has always been what moms have taught their daughters since make up made its way onto the scene so many years ago. But Doe Deere is challenging that theory and doing so quite beautifully if I say so myself.

Doe Deere is the CEO and founder of a little cosmetics company called Lime Crime. Dare to dream yourself in color should be her tag line. Doe has successfully brought the bright blues, groovy greens, vivacious violets, and out of this world oranges to life. Doe doesn’t believe in wearing make up to look natural. If you’re going to wear make-up you might as well have fun with it.

Doe was born in Russia but ended up being raised in New York. She opened an E-bay store in 2004, that’s also when she inadvertently came up with the brand of Lime Crime. Doe has a refreshing entrepreneurial spirit, having tried a number of endeavors over the years. One of which, probably her most successful before Lime Crime, was starting the band Sky Salt. The band never really gained traction in the music industry, but without it Doe would not have met her husband Mark, who is now her Lime Crime partner and president as well as her best friend. That’s a success that beats out all others in my book.

The self-proclaimed animal lover gives back regularly to no-kill shelters for cats and dogs by donating monetarily. But she’s not just some big shot with a checkbook she really does walk the walk by having a couple of rescues of her own.

Recently named Top Inspirational Female Entrepreneur by Self-Made magazine, Doe has reached a level of success that most women business owners only dream of. By focusing strictly on selling her products online and coming up with the “on-lip” swatches she has opened the eyes of her fellow cosmeticians and has quickly made these practices a norm throughout the beauty industry.

Her approach to beauty and fashion is invigorating. She is a fashion faux-pau but in good way. Doe doesn’t follow the traditional color and pattern schemes that the fashion world has claimed “the right way” to dress. She prefers the fun and flirty, the bright and bold, the mystical and marvelous designs that your average woman would fear to attempt. Not only does she attempt them but she brings to life those quirky fashions with her bright colored make-up and hair.

Doe Deere is an inspiration to women and young girls everywhere. Not only with exhilarating style and confidence, but also her ambitious never-give-up attitude in business. She has done what is necessary to remain true to herself all while making her business prosper. Doe has empowered us all to do and wear what makes us feel good and that’s just good business!

Doe Deere believes that although beauty and fashion rules exist, it is not a sin to break those rules. Often times people think that fashion and beauty rules should be followed so you don’t look dumb well breaking them. You will be happy to know that you won’t look out of place at all when breaking fashion and beauty rules. Many people learn beauty and fashion tips when they are in their early teens and slowly move into deciding which rules should apply to them and which should not.

It is perfectly okay to have your own sense of style and to be your own person. If we all follow these beauty and fashion rules that are set by the magazines we will all be too much alike. Being different from other people is what makes you stand out and shows that you are your own person. Doe Deere doesn’t follow many of the beauty and fashion rules that have been set by society and the beauty and fashion industry and she certainly looks great even though she doesn’t follow all the rules that have been set.

Sometimes when you play around with your makeup and be a little bit more bold you not only gain confidence, but you feel happy because you’re being yourself. Often times Doe will pair many different colors that go with the same color scheme together, which breaks the rule that you shouldn’t wear a bunch of different colors at once. Despite the rule, you won’t look bad as long as your colors go well together. After all a rainbow is made up of many different colors and is beautiful.

Doe Deere is not only a fashion and beauty tip breaker, but she is also a very successful business woman. She runs the company Lime Crime. Which is a cruelty-free and vegan cosmetic brand. Lime Crime is known for its bold colors that will stand out when you wear them. It is no surprise that Doe Deere is doing something so right by breaking fashion and beauty rules. She is making an example for women all around the world. The example is that being yourself is the best kind of you there is. Don’t stay on the safe side just because you think other people won’t like how bold you are.

In reality you will be seen as not only bold but confident. Confidence attracts people to you and makes them want to be your friend so they can learn how to be just as confident as you are. So don’t be afraid to wear bold makeup or have brightly colored hair because Doe Deere does it everyday and looks great well doing it.