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Nicolas Krafft may not be the first person you associate with L’Oreal, but he’s been working behind the scenes at the company for the past half-decade. Through this time, he has helped develop some programs and strategies for the international hair product company. Chief among these is Ethics Day, where L’Oreal shows off the four significant philosophies behind the business. Namely, these are integrity, respect, courage, and transparency.

Not only has Nicolas Krafft helped to develop and implement these principals, but he’s always helped with Ethics Day as a whole, even if he wasn’t the primary leader in its implementation. However, he has been a significant player in ensuring that these principals are upheld in L’Oreal’s global business operations; to date, he’s been very useful in implementing them. With the assistance of Mr. Krafft and some other top L’Oreal employees, the majority of L’Oreal workers too part in Ethics Day across some different countries.

In recognition of the tenth anniversary of the event, 60% of the hair-care empire’s staff took part in almost 70 different countries. The day itself was devoted to bringing employees together and coming up with positive initiatives to help the world. Much of the efforts are geared toward social responsibility, respect for human rights, compliance and philanthropy. However, many also focus on the likes of being environmentally friendly and responsible for their innovation. Each Ethics Day also provides an opportunity for employees to discuss the company as a whole with top-level management. This provides employees, as well as customers, a chance to glimpse into the word of L’Oreal’s top management and how they’re planning on running the company in the future.

Nicolas Krafft has been the VP of Global Business Development at L’Oreal since 2014. During this time he has helped the company grow many of its operations overseas. Mr. Krafft had a meteoric rise with the company; he originally started with the company as Marketing Director Kerastase in 2002. He eventually made his way to Marketing Director Asia in 2004 before becoming a General Manager in 2009. In 2011 he became Deputy General Manager Eastern Europe before becoming getting his current position in 2004.

The businessman started CAOA in 1979. Currently, the firm operates in various parts in Brazil and the management is always seeking to expand it to other parts of the world. According to statistics for the automotive industry, CAOA is the largest manufacturer and distributor of vehicles in Latin America. Despite being a professional physician, Carlos Alberto de Oliveira Andrade decided to invest in the automotive industry. He works as the chairman of the organization’s board of directors.

Before venturing into the sector, Dr. Carlos was one of the most renowned health professionals in Brazil. Earlier in his life, he visited a car dealership and paid some money as a pre-payment for a Ford Landau. Unfortunately, the business was closed due to bankruptcy before his car was delivered and he had to negotiate to get ownership of the dealership as compensation for the money he had paid. The deal was accepted and that became the start of a motor company, CAOA where the name was derived from the initials of his name.

Carlos Alberto de Oliveira Andrade became part of the management team at the new firm. Years later, the company was ranked first among the other Ford dealerships in the country. After the legalization of imported cars in Brazil, CAOA ventured into the business. It started importing Renault vehicles and managed to sell the highest number of imported brands in the country. However, the partnership with the Renault brand manufacturers did not last for many years. Under the leadership of Carlos Alberto de Oliveira Andrade, CAOA has continued to expand its portfolios and that has had a positive impact on its sales revenue.

In 1998, CAOA partnered with Subaru and became the exclusive importer of the brand in the country. Another firm was doing the import business of the brand before the partnership between the two automotive companies. By the end of one year, the sales revenue of the Subaru brand tripled. One of the moves that gave CAOA international recognition is the partnership with the Hyundai brand. Before the partnership between CAOA and Hyundai was signed, two automotive firms had already failed.