Doe Deere – Changing the Way We View Make-Up and Immigration
Doe Deere is a well-known make-up artist. She created the make-up brand Lime Crime and a fashion line called Poppyangeloff. Doe Deere, whose real name is Xenia Vorotova, was born in Izhevsk, Russia. She grew up in a Jewish household and lived with her mother, who was an accomplished accountant, and her little sister. She dreamt for many years about coming to America and became obsessed with American culture because of the American persona that was shown by the media worldwide. She was obsessed with the English language, music, and magazines that were portraying the “American Dream.”
At 17, Deere, her mother and her younger sister packed their bags and headed for the States. They ended up in New York City, which to many immigrants, is the true “America” in their eyes. Many of them believe the phrase, “if you can make it in New York, you can make it anywhere,” which is why many immigrants flee to New York City when they immigrate to the States. New York had a shocking and lasting effect on Deere, considering the population at the time was around 7.4 million, which was vastly different from the half-million population of Izhevsk. Deere came to terms with the fact that New York was really a “sink or swim” kind of place.
When the three Russian ladies arrived in New York, they knew they were going to have to start at the bottom and work their way up in life in this new area. Soon, after exhausting their mother’s savings and trying to get dead end jobs to make ends meet, they found themselves homeless. The next six months, they lived in the homeless shelter and ate free meals offered through churches and local food pantries. This is where Doe Deere’s dream about becoming a fashion designer began, as she would resort to her sketches in order to take her mind off of the stresses of her life.
In 1999, Deere and her mother and sister were introduced to the Sanctuary for Families, which was a legal organization that helped immigrant women and children in horrible situations. Sanctuary for Families was an instrumental force in helping Deere and her family get back onto their feet after their time in the homeless shelter. They were in better living conditions, and she and her sister finally had their own rooms, which was a luxury that they had never experienced before.
After all of the struggles that she went through, Doe Deere created her make-up company, Lime Crime, in 2008 and she now employees a little under 40 people in the Los Angeles area. She truly is an example of the “American Dream,” coming from really low and horrible living conditions and situations and working her fingers to the bone. Now she is a CEO, has a beautiful home, and a successful business and can truly treasure all of her blessings because she has been on the other side of the spectrum before.
This is part of the reason why many immigrants insist on coming to the United States of America. Doe Deere is an example that no matter how difficult your life is, you can always take control of your situation and turn in around for the better and become successful.