When EOS – or Evolution of Smooth – first began popping up in stores in 2009, no one thought they’d become so popular. Some of the more popular flavors are the newer ones. These new ones have expanded the line up from a few classic flavors to include a whole rainbow of different colored “pods” that one can buy.
Two of these new flavors have something in common: glitter. Since EOS lip balm commercials often feature women, it’s no surprise that it seems like the company is marketing towards women. EOS products are often seen on the shelves of Walmart, Lucky Vitamin and Target stores. With the success of their shimmer smooth spheres, it looks as though that market is coming through.
The shimmer spheres come in two colors: sheer pink and pearl. Both of the pods are black. The pearl pod’s top features swirl in white, while those swirls are a pink color for the sheer pink. It’s a departure from their recognizable single color spheres, and the difference is perking ears. These lip balms are meant to do everything a classic flavor can do: rejuvenate the lips, prevent chapping, and give women everywhere a fun way to do so.
However, they also add something to the fun. Since these two have glitter in the lip balm, they are a good alternative to wearing lip gloss or lip stick on a night out. Since many keep a pod of EOS (https://evolutionofsmooth.com/lip-balm.html) in their purse anyway, what harm is it to add another one that they can simply reapply when their color begins to fade? It’s certainly easier than trying to remember to bring a tube of gloss or lip stick – and much easier to reapply in front of the date.
With the popularity of these new flavors, the world waits with anticipation for the next release. The next addition is certain to have the same success.