Andy Wirth, the President and CEO of Squaw Valley Ski Holdings, the parent company of Squaw Valley Alpine Meadows Resorts was recently elected chairman of the Reno-Tahoe Airport Authority Board. Wirth was born in Neubrucke, West Germany on July 25, 1963 and has a Bachelor of Science degree from Colorado State University and also studied at Edinburgh University in Scotland. His career began with Steamboat Springs Resort in 1986, and when Intrawest acquired the company 21 years later, in 2007, he was made the chief marketing officer and executive vice president. It wasn’t until 2010 that he moved on to replace Nancy Cushing as President and CEO of Sqaw Valley ski resort.
Wirth has 25 years of experience in the mountain resort and hotel industry and uses that acumen to continue the success of Sqaw Valley. When he first took over, the resort spent $70 million on upgrades which improved the mountains infrastructure and design, its culinary offerings, and its base area facilities. Customer service at Sqaw Valley has been drastically improved since Wirth arrived and customer satisfaction has notably risen. Being one of Lake Tahoe’s premier ski resorts, Sqaw Valley, boasts 6,000 ski-able acres and has 42 ski lifts. CNN named it one of the best places to ski on earth, and Trekaroo gave it the title of best ski resort for families with preschoolers and toddlers. Men’s Journal voted it as the #1 ski resort in North America, and Forbes Magazine placed Sqaw Valley as the 5th best ski resort.
Wirth is a notable philanthropist and is a major contributor and supporter of The McConkey Foundation, Girls on the Run Sierra Chapter, the Humane Society of Tahoe Truckee, the Truckee River Watershed Council, and The Tahoe Truckee Community Foundation Community House. He has served as a volunteer fireman, sat on the board of directors for multiple foundations that support the arts, education, youth development, health and human services, and the environment.
He currently enjoys a life with his wife, Karen, in Truckee, California.