A re-run of the Mila Schön Spring/Summer 2012 collection was on TVModa yesterday. The colors, techniques used, and overall bookish-prettiness of the line was fantastic. I paused. I thought. I confirmed that I had never seen a collection by Mila Schön.
So I did a little research. I found a Wiki page with all the requisite information of which I will dispense in a moment. What surprised me was that neither the American nor the British Vogue websites covered the collection. When I located it on Vogue Italia , I got a ‘pagina non trovata': page not found.
Take my word that the collection was awesome. What I wanted to research and share was Ms. Schön herself. So, the Wiki stats:
Schön, née Nutrizio, was a Croatian born into a wealthy Italian family in 1915. She eventually married a well-off, precious metals dealer, Aurelio Schön, and shopped with the 1940’s postwar privileged clientele at Balenciaga and Dior. When her marriage ended and she was left broke with a young son, she decided to make those dresses that she could no longer afford. With the hands of skilled Milanese seamstresses, Schön opened her first shop in 1958. Schön’s most famous clients included Marella Agnelli, Jackie Kennedy Onassis and her younger sister Lee Radziwill, Farah Diba, and Imelda Marcos.
The Mila Schön brand is modern. It is elegant and timeless. Its inspiration came from contemporary art which Schön collected. The company eventually had its own textile factory, and Schön brought an original textile called double-faced fabric to the fashion world. The company has been owned by Japanese group Itochu since 1992 and at the beginning of this year New Antica Group s.r.l. has been assigned the relaunching of the brand. Bianca Gervasio is the current design director, a position she’s held since 2008.
Schön died in 2008, but her ideals are still very present in the house’s style. How ironically refreshing to see designer heritage being carried into today’s world of anything-goes fashion. Have you heard of Mila? What do you think of the Mila Schön brand?