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The range of cruelty free cosmetics created for the Lime Crime brand by founder Doe Deere have become some of the must have items on the market because of the bold colors that dominate the range produced by the brand. Founder Doe Deere has always stated the Lime Crime company and its products have been created in her own image, which also reflects the fact the initial cosmetics produced by Deere were developed because the entrepreneur could not find makeup that she herself wished to wear. The Russian born and New York educated Lime Crime founder still spends as much time as possible each day looking to create new products for the brand she feels reflect her own personality and those of her dedicated followers.

Just how does an individual go about creating a cosmetics line that has become a challenger to the traditional leaders in the industry? This is a question Doe Deere has been faced with answering on a number of occasions since the 2008 launch of the Lime Crime cosmetics line that was born out of her own successful clothing line sold via Online marketplaces; Doe Deere still discusses the many times she was told her ambition to create a successful cosmetics company would not work, but ignored the naysayers to develop a brand that has become one of the most sought after makeup lines of the last decade.

Success has not been easy to come by for the Lime Crime brand or Doe Deere, who followed up her fashion education in New York with a move to Los Angeles where she formed a band with her now husband; Deere did not leave her fashion background behind when she left school, but instead began selling clothes through Online marketplaces and sought to develop a new way of creating and selling products Online.

The Online world is one Doe Deere has taken to her heart and believes the success of Lime Crime is linked to the millions of followers the company has on various social media platforms. One of the main reasons Doe Deere and Lime Crime have become so successful is the innovative nature of the marketing completed by the company, which often takes place on social media where new products are launched and experimented with by Deere and her followers. A modern, caring, and innovative approach is something Doe Deere sees as being important in every aspect of her personal and business life; Doe Deere not only produces cruelty free and ethically made products, but she has embarked upon a business model that sees employees valued as human beings as well as integral parts of the mechanism of the Lime Crime brand.