Do you ever watch the videos that fashion brands create? This form of marketing is increasingly used by various designers. Short-short films with plot lines or purely commercial clips, I find many of these videos very engaging. Whether or not they are effective with sales, I’m not sure (I certainly did not go out and purchase a Cartier anything after seeing this, no matter how awe-inspiring and beautiful it was).
Here are a few videos I’ve seen in the past few weeks:
New Burberry Prorsum Smart Personalization for Womenswear A/W13 Collection.
Prada models as flowers.
An uplifting short leapfrog game with Hermès.
Plus:
A NYT interview with Lee Radziwill.
Throwback Dior. [Because I know the words to this Bardot song by heart.
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